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How Established Jewelry Businesses Can Sell Online

The complexity of your business can present challenges when bringing your products online. However, with the right ecommerce strategy and tools, you can grow your jewelry sales and customer base.

1. Research ecommerce websites that sell jewelry.

Before launching your online jewelry store, you’ll want to do some research on top performers in the space.

 deliver top notch ecommerce websites. Each online store is composed of a user-friendly website design, seamless cart functionality, mobile optimization, promotional campaign management, and high quality product and marketing content.

Dogeared allows users to easily navigate the entire customer journey, from the homepage, to the product detail page, to checkout.

Their gateway marketing content highlights current promotions, new products, and seasonal collections, while detail pages offer more in-depth information including reviews, product details and specifications.

Dana Rebecca Designs ignites the customer journey with a content driven experience. Their fine jewelry catalog is married with on-brand messaging of the product’s quality and everyday practicality.

When customers arrive at the product detail page, they find product variations (like color and size), financing options through necklace set online, and detailed information on shipping and return policies for the specific item.

2. Determine necessary site functionality for your online jewelry store.

To ensure your online jewelry store is set up for success, you’ll need the following site functionality:

• User friendly web design.
• Mobile optimization.
• High resolution product and marketing content.
• Social media integration.
• SEO features and fully customizable URLs.
• Product management tool.
• Promotional campaign management.
• Cross-sell and up-sell capabilities.
• Detailed shipping options.
• Security features.
• Advanced payment.
• Clear return policy and FAQ.

These functions are essential to your online business because they support your marketing strategy, frontend and backend operations, and security measures.

With support like this, successfully managing your online jewelry brand will be easier than you ever imagined. It’s a win-win for both your company and your customers.

3. Determine how to integrate payments with your current business.

How you integrate payments will depend on whether your business is multi- or omni-channel. When thinking about how your business is aligned, consider plans for both online and offline strategies. To make sure we’re on the same page, here are some simple definitions.

A multi-channel business is defined as a company selling products via various online channels (e.g. eBay, Amazon, Facebook, Instagram, or other online marketplaces).

An omni-channel business is defined as a company selling products both online and offline (otherwise known as brick and mortar).

If you have an omnichannel business, it is likely a better decision to integrate your online sales with your current Point of Sale (POS) system.

If you have a multi-channel business, it may be time to consider a POS integration. necklace set online can integrate with your current POS system or help facilitate a new one, such as Square and BigCommerce.

Remember: customers love flexible options, so do your best to include an assortment of payment options (e.g. credit card, Apple Pay, PayPal).

4. Identify who will be in charge of online orders.

Online order management is an integral part of ecommerce success.

Identify a key stakeholder in your business to oversee the online order process. This person will be responsible for understanding the checkout journey, solving order issues and contributing to an overall customer service strategy.

5. Develop a system for integrating product inventory.

Effective product inventory management is important because, necklace set online, jewelry sales can be strongly influenced by seasonality.

While everyday, affordable, fashion-type purchases remain fairly consistent throughout the calendar year, necklace set online like fine jewelry experience higher demand around Mother’s Day, holiday, and wedding seasons.

Study your month-to-month sales, pinpoint your times of higher demand, and implement a system for integrating product inventory to take advantage of periods with higher traffic.

Monitoring your sales will also give you insight as to how your supply and demand grows over time. Take this growth into consideration when developing a product inventory system.

There are two easy options when it comes to product inventory integration:

1. If your product catalog is small, you can simply use the product inventory management tool supported by your ecommerce platform of choice. Often times, it’s as simple as completing a bulk upload of your items, which you can then go in and edit.
2. If your product catalog is larger and your business operates via omni-channel, you may find more success managing inventory through your POS system. This way, you can monitor all sales and get more granular data on how your business performs online versus offline.

Once you have a system in place, think about how you want to display inventory levels to customers. Tip: underpromise, overdeliver.